Lineage
Be real
Be relevant
BeConfluential™
The operating system that makes brand matter
Our framework measures brands across two critical dimensions
Resonance
Ensures your brand aligns with audience interests and trends
Relevance
Builds emotional connections that drive love and share
Using AI-driven insights and cultural analysis, the framework matches brands with subcultures, integrates shared values into the narrative, and creates fan ecosystems that thrive on connection.
The result is a brand that lives at the intersection of cultural connection and emotional impact — dynamic, beloved, and future-proof.
Craft your story
This is your foundation: an authentic narrative rooted in your values, history, and cultural identity.
Find your fans
Identify and connect with your true advocates. Using AI-driven insights, we find the subcultures and audiences that align with your story and values.
Build your village
Create spaces where your fans connect, engage, and build deeper relationships with your brand and each other.
BeConfluential
Reach across subcultures to ensure your brand stays dynamic, relevant, and emotionally resonant.
When Stars Align
Everyone wants star power. But after years of orchestrating celebrity partnerships, we've learned what really makes them shine – and it's not what most people think.
Read MoreTools of Engagement
In a sea of blue tool boxes, Kobalt was drowning in sameness. Then we threw out the traditional playbook and did something different.
Read MoreTales That Scale
Everyone has a story. But not every story connects. Here's how we help brands find their voice and turn their truth into something that moves people.
Read MoreFans make brands. Not budgets.
Think you need deep pockets to build a strong brand? Think again. Here's how we help challenger brands outsmart, not outspend, the competition.
Read MoreFuel for Growth
Good content is like fuel for your brand. Here's how we help companies create more of it, more efficiently, without sacrificing quality.
Read MoreThe Practice of Confluence
Want to reach the right people without wasting your budget? We use machine learning to uncover the subcultures that matter.
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